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Gemex Kiosk
May 5, 2004
Amy Chvatal, D2 Sales, LLC 262-242-6100
Mequon, WI - When GemEx Systems, Inc., wanted to survey prospective diamond buyers on how they see different grade diamonds, these diamond experts came to D2 for both a creative design and custom built technology. D2 used custom designed
and assembled LED lighting, hand built circuit boards and a one-of-a-kind, custom fabricated oscillating display pedestal that replicates the movement of a diamond ring worn on the hand to showcase the stones.
Five different diamonds are featured in the theft deterrent custom case, which is housed in a matte black kiosk enclosure. Survey participants answer questions on the touchscreen above the case. Customers are easily able to see how light affects the stones and the importance
of the GemEx Light Performance report - and how it can save them money while helping them to find the most beautiful diamond based on return of light.
According to Randy Wagner, GemEx president, "though the 4 C's are important when shopping for a diamond, it's easy to see why smart customers are adopting a new standard for the way they buy diamonds. Nothing in the 4 C's will ensure your purchasing a diamond that will
dazzle people with its sparkle once outside the bright lights of the store - that's why light performance is so important, and why we believe this kiosk will help people make better buying decisions."
For more information on D2 Sales' custom kiosk capabilities, see www.d2sales.com.
For more information on GemEx Systems, Inc., or the GemEx Light Performance Reports, see their web site at www.gemex.com.
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