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In September 2003 retailer Marshall Field's and Yahoo!
Inc. opened a Yahoo!-dedicated interactive lounge in the
Chicago flagship store. The lounge is contemporary and
inviting, providing a perfect backdrop for its computer
kiosks and multi-media presentations. Whether guests
are Internet novices or experts, they are able to sample
and experience some of Yahoo!'s hottest consumer product
offerings. Marshal Field's is also using the interactive
experience to sell Yahoo!-branded products including digital
cameras, webcams, keyboards, speakers and branded apparel.
The lounge showcases café style "surf stations", plasma screens with streaming video and a host of interactive features that immerse customers in the Yahoo! brand. In addition, monthly features and special events are held on site,
such as a two-day video game tournament, Yahoo! photo promotions and more.
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Awards
